You are a product-founder.
Product is everything.
Like you, we believe first and foremost in the power of product to transform people’s lives. Therefore, we have high conviction that founders with a product-first mindset are the crucial condition for success and scale.
Product founders know that product is the only part of a company that every user will experience, making it the company’s highest point of leverage and the largest value multiplier. Product founders are opinionated about problems, insiders with an outsider’s view. They are devoted to design, uncompromising about user experience and exacting in their execution. They think at venture velocity and scale and create built-in defensibility.
We’re your ‘product-first’ champion.
To empower you, we’ve created a distinctive VC firm that is where product founders fit.
We share your affinity for the importance of user experience and customer love. At the board level, we advocate for product primacy and advance product-led decision-making. Product is the true north of the company strategy and it’s where the majority of the early-stage capital must be allocated.
Our job is simple: to deeply understand and support your product mindset and help you turn it into the core company’s strategy and execution.
Our promise is to enable you to realise your. To ensure they you have the pace, perspective and persistence required to build a product company that will transform the world.
We’re high conviction and high commitment.
Because we well know that product founders are few and far between, we cultivate our portfolio through quality not quantity. No spray and pray investing. We work with only a few product founders every year. I partner with 2-3 companies per year so I will have time for you. I have fewer than 5 board seats atm. We’re an equal partnership so when one of us invests, all of us invest. As a team, we support, challenge and develop you. We’re all in to help you build the business of your dreams and be the best version of yourself.
We fill in the gaps.
We augment your expertise with product, GTM and funding acumen and fundraising support.
We’re a signal in the noise.
With one of Europe’s leading graduation rates, our companies secure follow-on funding from Tier 1 downstream investors, including Accel, Balderton, Benchmark, Emergence, DST, Index, Sequoia.
We make sure you’re in good company.
With over 100 investments made and over 180 founders in our portfolio, we’ve built a thriving network of product peers. We bring together and broker relationships between product founders through our slack community, founder retreats and peer introductions.
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